Modern twists of Jayson Cortez
By Hannah Jo Uy
November 28, 2016
Filipinos have been known to be humorous even in the face of
the darkest realities. Perhaps, nothing displays this more than the clever puns
cutting through the urban chaos that pervades Metro Manila. A bakeshop named
“Bread Pitt,” a laundry mat named, “Summa Cum Laundry,” the copy center
“Pakopya ni Edgar,” a restaurant called “Mami Pakyaw;” and a lemonade stand
called “John Lemmon” with the slogan “imagine all the lemons.” Word play,
sarcasm, and irony continue to dominate much of our landscape, so much so that
playful assimilation has become thoroughly indicative of the Filipino ethos,
something that visual artist Jayson Cortez knows too well.
In his latest exhibit, entitled “Still Life,” we see a
stunning and realistic depiction of a gun with roses. With his careful,
meticulous, and realistic representation, the contrast of the cold hard metal
against the delicate velvet petals is striking. The dramatic and mysterious
mood, however, is broken by its pun-tastic title: “Steal Life.”
We, as a people, have been known to assimilate western ideas
and words into our own framework using our own brand of humor, energy, and
spirit to make it truly our own. A fulltime artist making waves in both the
local and international art scene, Cortez has cultivated an aesthetic voice
that is modern, playful, and innovative leading to visually compelling pieces
of art that display his undeniable love for tradition as well as his desire to
push the boundaries and explore unchartered territories. The remarkable ability
to employ new perspectives in what others might consider as an exhausted genre
has been evident throughout his career.
It was during his third year as an Advertising student in
Bulacan State University that Cortez realized he wanted to be an artist. It was
a simple and deliberate decision that launched him into a prolific career that
he, after conquering a number of challenges, continues to thrive in.
With an insatiable desire to accumulate knowledge through
books and all other educational platforms, Cortez set about to analyze the
grand masters of ages past. “They say there’s nothing original anymore, but
that doesn’t stop people from experimenting and trying to come up with
something new.”
Admittedly bookish to a fault, research has been a strong
suit for Cortez who is unabashed with regards to looking for a way to learn new
techniques, ideas, and concepts. Whether from Pinterest, Instagram, or
Facebook, all information passes through the playground of his mind, filtered
by his refined streamlined brushstrokes. The artist found himself drawn to the
likes of Leonardo Da Vinci, Rembrandt, and Salvador Dali, all of whom greatly
impacted his eventual body of work, which presents a mesh of traditional
aesthetics and unexpected design elements that make it contemporary. His
extensive travels, obsession with nature, and reliance on music have also
inspired a world of images and ideas, all of which he stitched together for his
visual dialogue. “The world offers many inspirations,” says the artist, “and I
grab it. Concept is a key to challenge myself.”
Cortez challenges the very concept of “new,” noting that in
the spirit of authenticity, everything will always be original as they are
always created by a unique soul with a unique history and a unique background.
“The procedure is the same,” he admits, “but the feelings are always new and
even before you finish a work a lot of things can happen.” Cultivating a mix of
classic techniques and experimentation, Cortez also notes his creative
philosophy as: “Always excite and thrill myself first.”
The evolution that he has experienced, reflected in the
refined lines, shades, and composition is driven by his hunger for knowledge as
well as his humility in facing his own potential shortcomings. He does not only
welcome criticism, he thrives on it, “There is no bad critic for me,” he says.
“It is always an opportunity to improve my work.”
The default of Cortez continues to be classic art. The
painter has a knack for grounding a work with strong conceptual foundation,
which becomes a focal point from wherein he expands and pushes his own
boundaries, digging into the many depths of the genre. He remains mainly
concerned with ensuring that each piece is something that he is happy with, and
is committed to “have fun and make fun, while maintaining a strong level of
professionalism.”
Figures continue to play a prominent role across his
collection, with the artist noting that the colorful spectrum of human emotions
and the never-ending layers that can be found within a solitary soul can
inspire him to such great lengths in its ability to manifest itself in countless
ways. “A simple gesture speaks a thousand word,” says Cortez, whose ability to
appreciate the nuances of life knows no bounds.
Perhaps it is because of this that Cortez remains prolific,
having completed five solo exhibitions for the past seven years and a number of
group shows. He has recently celebrated the opening of his recent exhibition,
“Still Life,” at Altromondo Gallery Greenbelt 5. The collection presented the
unique take Cortez has on a basic theme familiar to most artists. He injected
life into the genre by infusing contradicting design elements that jolt the
viewer, making it also distinctly Filipino in context.
The element of play was also particularly prevalent
throughout the collection. He maintained the classic overall aesthetic, but there
was nothing stagnant about his still life paintings. In fact, they were dynamic
and brimming with movement and feelings. In this collection, he explored how
tangible objects could be used as vehicles for the story of a people.
The Filipinos, in our romanticism and sentimentality, attach
much meaning to objects, and as such they become a narrative that tells of the
rich history of a people.
As his work continues to expand into new frontiers, Cortez
remains eager for new ways to present old subjects, in his unwavering belief
that though there may be nothing new under the sun, one must never stop trying
their best to cultivate a certain sense of originality.
The inherent invariable of life, the combinations and permutations of instances that fate can present to us are all nuances that Cortez likes to take advantage of, as he rides the wave of inspiration that ebbs and flows within his consciousness.
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